Employee Engagement
The MacLeod Report: Talent Engagement means Engaging For Success
Read our response to the MacLeod Report - Talent Engagement How to Unlock People's Potential
We have always argued that engaging talent is key to success in business. The recent government sponsored MacLeod Report (Engaging For Success) underlines this view.
MacLeod is not a 'how to guide', so Maynard Leigh, with over twenty years' experience in behavioural change, has produced a readable guide to Talent Engagement along with a set of 50 Action Cards offering detailed suggestions for how to do it.
The MacLeod Report offers evidence of positive correlation between engaging talent and improved performance. It also illustrates the necessity of strong leadership, soft skills and the roles of both employers and employees in engaging for success.
Stuart Mackenzie, Maynard Leigh Associates Managing Director, comments on the MacLeod Report: 
"We wholeheartedly welcome this report. It raises again the issue that is core to our work: that people are central to an organisation's success and therefore what is required is people-centred leadership.
In the phoney 'war for talent' we are told talent is supposedly scarce. Yet, we believe that by engaging people you release their talent, and suddenly talent is abundant.
The MacLeod Report bears this out and that rather than operating an elitist star system, in which only high potentials are treated as 'the talent', companies are more successful if they see themselves as ensembles.
A strategy of employee engagement is therefore a powerful force for growing everyone's talent and growing the organisation.
Our model of what produces engagement is called VIDI in which people become engaged if they feel Valued, Involved, Developed and Inspired. It is the leader's role to create the circumstances in which people can feel these positives. Only then do people produce outstanding performance. Only then is an individual's potential unlocked, and with that, the organisation's potential.
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