Carlsberg Tetley
Carlsberg Tetley in the UK faces a tough competitive situation in which several larger players dominate the market. The senior leadership of the company realised that in dealing with bigger rivals, its people were its main competitive advantage.
The company had recently considerably reduced its overheads and head-count and now faced a skills gap. The company needed to unlock the considerable potential of its middle managers, and as part of this change, the senior leadership decided to create a coaching culture.
Consultants from Maynard Leigh Associates worked closely with both the HR director and the CEO to explore a leadership programme with a special emphasis on coaching. This was based around a 360° feedback process that was also supported by one-to-one coaching before and after the analysis.
Around 40 senior people from C-T attended the two-day programme. The participants explored in depth the reasons for coaching and the skills required, and what constituted effective coaching behaviour. This was well received and a further follow up day nine weeks later underpinned the learning, by trouble shooting problems, providing a place to share experiences and to deliver more advanced coaching tools.
In further support of the learning, C-T became one of the the first users of Maynard Leigh's new follow through service 'Progressit'®. This provides up to nine weeks' support to people pursuing objectives from a learning event. The Business Benefits report for C-T also showed in detail the many practical initiatives that people had pursued, as part of their implementation of learning.
The programme with C-T succeeded in shifting the culture within C-T, so that coaching is now more widely embedded as a core leadership and management skill.
Colin Povey, the company's then Chief Executive, explains, "The energy and creativity produced by the team at Maynard Leigh Associates have really helped us to raise our game. I am convinced that without the support of the Maynard Leigh team we would not have been able to introduce so effectively the level of coaching skills required in today's business environment."
Julian Duxfield, C-T's HR Director adds ..."The Maynard Leigh people that have met and worked with our Executives have always delivered great results for us. Maynard Leigh strikes a nice balance between responding to our agenda for change and bringing their ideas to us.
We have used Maynard Leigh Associates for a number of different, but connected, interventions. They have always been able to link these events and build towards the change we are seeking."
